How we automated high-intent follow-up for Spectra Perfumes and attributed 9.2% of July e-commerce revenue to automated recovery
An email system that reacts to buyer intent, not static calendars.
Spectra Perfumes is a UAE-based perfume manufacturer with production, distribution, and sales channels serving retail and wholesale customers across multiple markets. With a growing product catalog and customer base, the team needed a more intentional way to stay connected with buyers after they showed interest.
Spectra needed a practical automation layer that could understand browsing behavior, purchase patterns, and replenishment windows, then turn those signals into timely campaigns and discount incentives.
The goal was not to add another marketing tool. It was to create a cleaner lifecycle system that could help the team reach customers at the right moment, with messaging and offers shaped by product interest, purchase history, and the customer relationship they were trying to build.
The team had demand signals, but no clear follow-up system.
Before the system was mapped, the team relied on broad customer groups and manual campaign planning. That made follow-ups slower to launch and easier to miss, especially when customers browsed products, abandoned carts, or moved through different stages of the buying journey.
We turned key buying signals into automated follow-ups.
The solution focused on capturing high-intent moments that were previously easy to miss. We mapped those behaviors into a lifecycle flow that waits for the right window, checks the relevant conditions, and sends timely follow-ups with product context and discount incentives.
- 01
Research and Discovery
We reviewed the store journey, customer touchpoints, and existing follow-up process to understand where buying intent was being captured but not acted on.
- 02
Journey Mapping
Key customer behaviors were mapped into lifecycle moments so the team could respond with more relevant follow-ups instead of relying on broad campaign timing.
- 03
Automation Design
We shaped the follow-up logic into reusable flows with clear triggers, timing rules, and discount incentives designed to bring interested customers back.
- 04
Launch and Optimization
Once the flows were live, the system was structured so subject lines, timing, offers, and message variations could be refined based on performance.
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